THE STORY OF THE BOOFDA®

Like all great stories, this one started far from ordinary - on a boat somewhere in the middle of the ocean off the coast of Madagascar.

Two legends, Alvaro and Benni, were wearing something we'd never seen before. Something timeless. A handmade creation their moms had made for them years back.

On that boat, Luke saw what he then dubbed, the BOOFDA® and knew instantly, “Everyone needs one!”

After countless months of hand-stitching prototypes, sourcing toggles, meeting suppliers and giving samples to friends for testing. What emerged wasn't just a product, it was a mindset and lifestyle.

The BOOFDA® is for those who live Wild At Heart. For the ones who chase the surf at sunrise, hike until dark and take the road less travelled, get their hands dirty, don't take life too seriously and find stillness in the beauty of nature.

Rooted in Africa, made for everyone.

Check out the BOOFDA™

GETTING YOUR FIRST BOOFDA®


Your BOOFDA® - Your Rules.

Wear it your way, you'll adapt it naturally to the various conditions you'll encounter on your adventures. But here are just 3 ways in which we love to wear our BOOFDA®...

Windy Days

Cover your ears to protect you from the harsh winds. Keeps you nice and warm during your dawn and dusk missions.

Sunny Days

When its hot - keep the sun out your eyes, ventilation out the top and the buff will keep the sweat off your face.

Any Days

They say there are over 105 ways in which you can wear your BOOFDA®. Adapt it to suit the conditions you're playing in.

FAQs

Is there only one size BOOFDA®?

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There's a toggle at the back of the BOOFDA® which allows you to adjust it to your perfect size. Slightly tighter when the wind is strong ;)

You can also cut the bandana using a pair of scissors (at your own risk) to the length at which you'd like the material to be.

Make it your own!

How do I say BOOFDA®?

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It's pronounced just as it looks, BOOF-DA.

Say BOOF like a dog would say 'WOOF'...and then follow straight into a 'DA' like you would say 'Duh'

I've never seen anything like the BOOFDA® before!?

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We know, neither did we until that day on the boat in Madagascar!

Now, it's finally here and it's set to make waves in the world of adventure headwear.